This week I had a little bit of trouble finding stuff to include in the round-up.
It wasn’t that there weren’t a lot of great posts out there. But I did not deem many of them as interesting to my core readers here as usual. Many were interesting to me, but not necessarily to you.
And since I don’t believe you should curate any content that your customers don’t care about I was left with a smaller list.
Two of them came from Mike Blumenthal this week, covering two specific developments in Google+ Local search and the Google+ Local interface. The first was Google Looks to Keep Local Users at Google.com With Two Interface Updates. It’s beginning to look as if Google doesn’t really want people looking at your Google+ Local page at all, though it’s still going to be important for you to claim and optimize your information so that it will show up on Google.com.
There’s rumors that links to Google+ Local pages are also no longer showing up in the Google Local results, which means it’s going to be more important than ever to have a webpage. Webpages still show up, and of course they continue to show up in organic search results.
Mike also shared a second development in Does Google Helpouts Indicate a New Direction For Local Transactions?
Help-outs is like Hangouts, only you’re selling video time with yourself, or giving away free videos to gather more business, or whatever.
But Mike covered more than that — he talked an awful lot about what this might indicate for the direction that Google is trying to move in with local search, and all of those insights are worth absorbing.
My third pick was from the Content Marketing Institute: Create Precise Buyer Personas with SEO Data. If you really want a content marketing strategy this will help you out. It will show you where there are holes in your content, the types of people that are reading specific types of content, and how you can cater to each of them. Furthermore, the post was almost exclusively geared towards local business!
Finally, there was a post from Inc.com called “Don’t Sweat Fair Weather Subscribers.” The idea is that sometimes a person’s decision to remove themselves from your email list can be a very good thing. The article will tell you why.
See you next week, hopefully with a longer list of content to share!