I’ve been impressed with the Whitespark local citation finder for some time. And since building lots and lots of citations is one of the best ways to supercharge your local search marketing I decided I’d take a moment to walk you through the use of the tool. Whitespark is powerful because it can literally uncover hundreds of different places to build citations. Use them all and it becomes much harder to knock you out of the top..
As a business owner trying to advertise your products and services on the Internet you’ve got to observe a careful balance. On one hand, you’ve got to make Google happy. On the other hand, you’ve got to appeal to customers. It can be tempting to skew that balance too far in Google’s direction out of a desire to rank as highly as possible. There’s something primal about the need to be number one. It’s also easy to assume that the top spot will bring you all of the customers you..
If you spend a lot of time listening to SEO buzz these days you might wind up getting the impression that keywords no longer matter. Google is certainly working hard to make its search engine harder to manipulate, but this would be a misnomer. Keywords are still very important. It’s more accurate to say that you don’t need to go crazy with keywords. The days of trying to shove an awkward keyword into every other sentence are long gone. However, slipping keywords into your title is still a good idea.
Reputation management services can be problematic for small business owners. Though maintaining a positive image online is more important than ever, many of these companies go about it the wrong way. There are two primary problems. The first is extortion. The second is fake reviews. Extortion Some reputation management companies actually damage your reputation themselves. Then they contact you. They put up fake bad reviews. Or they either dig up or post other damaging information about your company, or you personally. Then they contact you offering to “get the information..
This week I had a little bit of trouble finding stuff to include in the round-up. It wasn’t that there weren’t a lot of great posts out there. But I did not deem many of them as interesting to my core readers here as usual. Many were interesting to me, but not necessarily to you. And since I don’t believe you should curate any content that your customers don’t care about I was left with a smaller list. Two of them came from Mike Blumenthal this week, covering two specific..