The Word Press Tool that Will Help Your SEO

Are you struggling with on-site SEO? Many small business owners do.

Keyword optimization doesn’t just happen in the text of a blog post or web page. There are other elements that Google’s robots look at.

These elements are the title, the meta-tag, and the meta-description. As a small business owner you probably don’t want to go messing with the HTML to add all of these elements. Fortunately, you don’t have to, just as long as you are using WordPress to build and manage your site.

Instead, you need to download a little plug-in called WordPress SEO by Yoast. This plugin will put this box at the bottom of all of your posts.

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This allows you to do more than select your target keyword. As you can see, it also shows you exactly how those results will look on the SERPs page. This means you can clean up your SERPs description and make it a little more compelling, so that people will click on it.

It also means you can check for the presence of keywords in the title and meta-description. These are the two places where Google is always happy to see your primary keyword at least once.

WordPress SEO by Yoast will also check for the presence of the keyword in the post URL, and at least once in the body of the article. It will then give you a green light, a yellow light, or a red light depending on how well you’ve done at optimizing your page.

Get into the habit of using this tool each and every time you post content on your website. While you won’t get a perfect “green light” every time (sometimes there just isn’t a good way to use the actual keyword, or a good keyword to use at all) it will train you to position yourself to receive the best possible search engine results for each and every page of your website.

About

Carmen Rane Hudson is our Content and Social Media Marketing Manager. She handles blog posts and social media accounts for our clients and is a regular contributor to our blog.

1 Comment

  1. Marty Rogers says:

    WordPress SEO by Yoast is easily the best and most powerful SEO Plugin currently available – it’s always the first plugin I install with each fresh installation of WordPress.

    Thanks for spreading the Yoastly love Carmen!

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