How Google Glass Marketing Could Help Contractors Get More Business

Carmen Rane HudsonGeneral Online Marketing


google-glass-marketingWithin the next year or so, Google Glass should be released to the general public. And if you’re a contractor, you might want to consider investing in one of these headsets.

Why? Because this device could be the time saver that your marketing really needs.

Remember when I talked about how important pictures are to a contractor’s marketing mix? I’ll bet that you had no trouble understanding how valuable those photographs could be to selling your business to homeowners.

However, I’ll also bet that the idea of spending extra time taking photographs only to have to take them back to the office to upload them to your social media accounts just wasn’t terribly exciting to you.

That’s what makes Glass such a game changer. It’s hands-free, so you don’t have to stop your work to take a great shot (or lots of great shots) of what you’re doing.

You also don’t have to wait until you get back to your office to deal with your pictures. After all, there are a dozen other issues competing for your attention by the time you get back to your desk.

Instead, you can use Google glass to share the photo on Google+, and get on with your day. You’ve now significantly reduced the amount of time that you’re spending on marketing.

You might want to have the homeowner’s permission before you snap a picture of their yard or fence or whatever you’ve finished doing for them, even though you did the work. This is especially true when using Glass. People are especially sensitive to privacy where Glass is concerned.

If you have the permission, however, you can go to town.

For many people, Glass will just be a gimmick or a gizmo. But not for contractors.

Will you get yourself a Google Glass when it comes out?