This week I’ve got 8 posts to share with you, and they sort of cover a broad range of topics.
I’m not really presenting them in any particular order other than “the order they’re on in my notebook!” So please don’t read anything into that.
1. 4 Reasons Why You Might Not Need a Content Marketing Plan
A nice post from over at the Content Marketing Institute. There are actually some businesses that shouldn’t blog.
Odds that your business is one of them? Close to pretty much zero. The post will help you decide which category your business is in, however.
2. Why Relying on Organic Traffic Alone is a Risky Business
This one is from the Search Engine Journal. Of course SEO is important, but let’s face it, Google changes its mind a lot.
So having a marketing mix is a very, very good idea. The post outlines several different avenues that you can try.
3. Checklist for Your Business Website
This one is from the Small Business Survival blog. Make sure your website isn’t missing any of this vital information! These are simple, basic items, but people do forget.
4. 10 Surprising Social Media Statistics That Might Make You Rethink Your Social Strategy
This is some useful demographic information about who is using social media and why. Learning about it might help you refine your strategy, especially if you are marketing to an older audience. You might be surprised by what you see!
5. 5 Signs That You are Over-Selling on Social Media
This one is from Hashtags.org. Of course you’re on Social Media because you are hoping to get customers. It’s just dreadfully easy to get it wrong, to go overboard, or to over-sell. This article will help you avoid some important pitfalls.
6. Comparison Between Manual Citation Building and Yext
If you are thinking about trying to take some shortcuts on your citation building then read this post first.
Truthfully, you should probably never rely on an automated service to do anything for you on the Internet. It usually winds up causing more problems than it solves.
7. Hashtags: The Good, the Bad, and the Ugly
This one is from Rival IQ.
I have been stressing the need to use hashtags as a way to get followers that does not rely on following people to attract their attention. Again, however, it is very easy to go overboard. This post will help you navigate some pitfalls.
8. 86 Revealing Charts from the 2013 State of Inbound Marketing Report
This was one big Granddaddy of a post, one that tells you just about anything you want to know about whether or not inbound content marketing is a good fit for your business. It will also tell you why you need to be engaging in this kind of marketing.
And that’s it! See everyone next week.