Supercharge Local SEO with the Whitespark Citation Finder

Carmen Rane HudsonSmall Business SEO

I’ve been impressed with the Whitespark local citation finder for some time. And since building lots and lots of citations is one of the best ways to supercharge your local search marketing I decided I’d take a moment to walk you through the use of the tool.

Whitespark is powerful because it can literally uncover hundreds of different places to build citations. Use them all and it becomes much harder to knock you out of the top local search spots.

You start by filling in this simple form.


You won’t get results right away. Instead, Whitespark will add you to the process queue, and you’ll get an e-mail when your results are ready. A “view your results” button will be available inside of the email.

You’ll see how your competition is doing. You’ll also get a list of places to start building citations. You can even use the checklists function to keep track of where you’ve already gone.

You’ll note on this screen shot that most of the entries are blurred. You’ll need a paid account to really dig in and use this tool.


A small business account is only $20 a month. As you can see, my example generated 150 new places to build your business. If you’re trying to tackle DIY local SEO it’s going to be worth it, even if you only use the tool for one month to build those first 150 citations.

If you are thinking about getting SEO help then you now have a glimpse into some of the tools that might be used on your behalf. And some of the time commitment that you’ll be avoiding by getting that help! Just imagine, if you will, how many hours it would take to build 150 citations. Effort that pays off, but time-consuming just the same if you have to run your business, too.