If you’re like most small business owners, you’re stuck on how to use Twitter effectively to promote your website. You’re not sure how to use Twitter but you figure “everyone is doing it” so you just crank out Tweets left and right. You discover that all that self promotion is getting you no where.
Don’t fret. There are better (and easier) ways to use Twitter to get more traffic to your website and to increase your sales. There’s an excellent post over at SEOChat.com where the author highlights how a local veterinarian uses Twitter. Her name is Dr. Marie and her Twitter strategy is one that all small business owners can take a page from.
Here are the 4 ways she uses Twitter…as my college professors used to always say, you’ll want to write these down:)
1. Industry Research
Dr. Marie uses Twitter to keep tabs on what leaders in her industry are Tweeting about. When she sees something she likes, she’ll write a blog post about it.
How this helps: Google likes blogs that are regularly updated – and your readers do too. The more content you write on your blog, the more traffic you’ll eventually get!
2. Build Relationships
She makes connections with her industry peers through Twitter. Often times these connections turn into friendships. Once she has a personal connection, she’ll share links.
How this helps: SEO is still primarily a game of getting links to your website. Some of the best links you can get are from websites in your own niche.
3. SEO Research
Dr. Marie uses Twitter to follow SEO experts to stay up-to-date on the latest SEO developments.
How this helps: If you’re doing your own SEO, staying on top of the latest changes in the SEO landscape is imperative. And by following the pros, you’ll know what to do and what not to do to keep your website ranked.
4. Content Creation
She uses Twitter to get content ideas for her blog.
How this helps: As I already mentioned, it’s crucial you keep your blog updated. Strive for at least one new blog post per week. If you find yourself staring at a blank screen and have no clue what to write about, jump on Twitter and within minutes you’ll have more than enough ideas to write about.
To see Dr. Marie’s Twitter strategy in action, follow her on Twitter.