Are you struggling with on-site SEO? Many small business owners do. Keyword optimization doesn’t just happen in the text of a blog post or web page. There are other elements that Google’s robots look at. These elements are the title, the meta-tag, and the meta-description. As a small business owner you probably don’t want to go messing with the HTML … Read More

I’ve been impressed with the Whitespark local citation finder for some time. And since building lots and lots of citations is one of the best ways to supercharge your local search marketing I decided I’d take a moment to walk you through the use of the tool. Whitespark is powerful because it can literally uncover hundreds of different places to … Read More

As a business owner trying to advertise your products and services on the Internet you’ve got to observe a careful balance. On one hand, you’ve got to make Google happy. On the other hand, you’ve got to appeal to customers. It can be tempting to skew that balance too far in Google’s direction out of a desire to rank as … Read More

If you spend a lot of time listening to SEO buzz these days you might wind up getting the impression that keywords no longer matter. Google is certainly working hard to make its search engine harder to manipulate, but this would be a misnomer. Keywords are still very important. It’s more accurate to say that you don’t need to go … Read More