Organic SEO vs PPC – Which Is Better For Your Small Business?

Travis Van SlootenSmall Business SEO

This website (and my business) focuses almost exclusively on local SEO and how to use it to your advantage. However, Pay-per-click (PPC) is another strategy to consider for more visibility and sales online. PPC is all about driving paid traffic to your website by short, succinct ads that appear along with the organic search results in any customer’s search. You … Read More

How To Get More Customer Reviews

Travis Van SlootenSmall Business SEO

Getting customer reviews is one of the most important things you can do for your business for a couple reasons. First, they can help with your Google+ Local rankings. All things being equal, if you have more reviews than your competitors, your Google+ Local page will outrank their Google+ Local pages. Second, a steady stream of positive reviews reassures customers. … Read More

How To Build Citations For Better Google+ Local Rankings

Travis Van SlootenSmall Business SEO

You know what Google+ Local is and you have your website fully optimized, now what? It’s time to get your business listed in local and national directories. The business information you list in these directories is called a “citation.” You can think of this as a process of getting listed in multiple online phone books. Citations not only improve your … Read More