I spend close to 12 hours on my computer almost every day during the week. My family manages to pry me away from my computer on the weekends, but even on Saturdays and Sundays I spend probably 8-10 hours on the computer. What can I say, I LOVE what I do! The problem with spending so much time on your … Read More
Organic SEO vs PPC – Which Is Better For Your Small Business?
This website (and my business) focuses almost exclusively on local SEO and how to use it to your advantage. However, Pay-per-click (PPC) is another strategy to consider for more visibility and sales online. PPC is all about driving paid traffic to your website by short, succinct ads that appear along with the organic search results in any customer’s search. You … Read More
How To Get More Customer Reviews
Getting customer reviews is one of the most important things you can do for your business for a couple reasons. First, they can help with your Google+ Local rankings. All things being equal, if you have more reviews than your competitors, your Google+ Local page will outrank their Google+ Local pages. Second, a steady stream of positive reviews reassures customers. … Read More
How To Build Citations For Better Google+ Local Rankings
You know what Google+ Local is and you have your website fully optimized, now what? It’s time to get your business listed in local and national directories. The business information you list in these directories is called a “citation.” You can think of this as a process of getting listed in multiple online phone books. Citations not only improve your … Read More
How to Create and Optimize Your Google+ Local (Google Places) Page
This is the final post in a series of posts I’ve written on Google+ Local (a.k.a. Google Places). The first post I explained what is Google+ Local. After that I outlined the 4 pieces of the Google+ Local puzzle. Finally, I provided an overview of how to set up a Google+ Local page. In this final post of the series, … Read More