What Is Google Places? A Quick Primer for Small Businesses

Travis Van SlootenSmall Business SEO

what-is-google-places

Ask ten business owners that question, and you will probably get ten different answers. One business owner may say Google Places is a micro website. Another business owner may call Google Places an electronic version of the Yellow Pages. A third business owner claims that Google Places is a virtual storefront. All three business owners are correct in their descriptions … Read More

Don’t Start Email Marketing Until You Know This

Travis Van SlootenGeneral Online Marketing

In a previous post I highlighted the 7 reasons why businesses should be email marketing. Towards the end of that post I gave a couple quick ideas on how to build a list. Building your list is just part of the puzzle. The other part is actually marketing to your list. There are literally books and entire websites dedicated to … Read More

7 Reasons Why Your Business Should Be Email Marketing

Travis Van SlootenGeneral Online Marketing

With the popularity of sites like Facebook and Twitter and modern modes of communication such as texting and instant messaging (think Skype), email seems the way of the dinosaur. Despite its “old school” stigma, don’t write it off! Not everyone uses Facebook or Twitter on a regular basis and there are still lots of people who don’t text or instant … Read More

Local Mobile Marketing: An Opportunity Too Huge To Ignore

Travis Van SlootenGeneral Online Marketing

Local mobile marketing in its simplest terms is getting your website or marketing message in front of your targeted audience via mobile devices such as smartphones and tablets like the popular iPad. Why Local Mobile Marketing Matters to Your Business All you have to do is look around and see how mobile devices are revolutionizing the way everyone communicates and … Read More

See How Easily You Can Track The Performance of Your Website

Travis Van SlootenSmall Business SEO

Whether you are doing the SEO for your small business website yourself, or outsourcing it to a Minneapolis SEO company, how do you know if those SEO efforts are actually paying off? You might be wasting your time or throwing money down a rat hole for all you know. Enter Google Analytics. What Is Google Analytics Google Analytics is a … Read More