Does SEO Matter to Small Business Owners?

Carmen Rane HudsonSmall Business Websites & Blogs

does-seo-matter

Search Engine Land recently ran an article called Confessions of an $100/month SEO Client. It was an interview with a small business owner who had invested very little into his internet marketing profile. I spend a lot of time talking about building your web presence and making use of SEO. But as a business owner it’s certainly worth asking the … Read More

Is it a Good Idea to Buy Business Leads?

Carmen Rane HudsonSmall Business Websites & Blogs

buy-business-leads

Frustrated business owners often decide to buy business leads because they are having trouble generating those leads on their own. This is certainly understandable, but purchasing leads lists isn’t always an avenue worth exploring. Usually, lead sellers hand you a list of very old leads. Often, those leads aren’t even targeted in any clear, meaningful way. That means you’re paying … Read More

How to Develop Content Customers Care About

Carmen Rane HudsonSmall Business Websites & Blogs

how-to-develop-content

By now, it’s pretty clear that knowing how to develop content is pretty vital for just about any business. But how can a small business owner develop content that really matters to customers? After all, there isn’t a lot of profit in taking shots in the dark. You really need a way to tap into that “wow” factor. Fortunately, there … Read More

How to Manage Your Blog and Social Properties

Carmen Rane HudsonSmall Business Websites & Blogs

How-to-Manage-Your-Blog

Figuring out how to manage your blog and social properties isn’t always easy or intuitive. Where do you focus your efforts? What should you post, and when? I was doing some reading over at Matt McGee’s excellent Small Business Search Marketing blog when I came across the following question in the comment section of his post, “How Often Should I … Read More