My Company & Services
If you’re not happy with me or the services I’m providing, I’ll do whatever it takes to make things right – including refunding your money if necessary. I’m proud to say in the time I’ve been doing this, I’ve never had a client demand a refund. If you’ve been burned before in the past and are nervous about hiring me, please call me. I’m confident I can put your mind at ease and assure you that you will be in good hands.
The disadvantage of PPC is that it only works for as long as you’re paying. Unlike SEO where once you get your rankings you can “coast” for a while, you don’t have that luxury with PPC. You have to continuously pay to keep your ad displayed. As soon as you stop, your ad disappears and so does all the traffic to your website. The other disadvantage to PPC is that the click through rates for ads aren’t as good as the click through rates for organic results because people tend to ignore paid ads. Finally, given the fierce competition with PPC these days, it is expensive. Most small business owners will have to budget at least $1,000/month in ad spend to get any real results from PPC. However, some markets may not be as competitive so it’s possible a business owner can start with a budget as low as $500/month. Either way, it isn’t cheap!
Let’s say you’re going to spend $1,000 on ads and my management fee for your campaign is $250. Your monthly fees would be $1,250 ($1,000 for ads and $250 for the monthly management fee).
I will only expand your PPC efforts to Bing after we already have a well-optimized and profitable campaign on Google (and you choose to increase your budget to expand to Bing). The majority of my clients, however, choose to focus strictly on Google.
There is no obligation or strings attached to the free evaluation. The evaluation simply gives me an opportunity to learn more about your business and demonstrate my expertise. If you choose to hire someone to help you with your PPC, I hope you choose me but if you don’t, no harm done. We’ll part as friends. Either way you’ll get some great insights on your PPC!
If you’re not doing ppc my free evaluation can still benefit you as I’ll create a personal video for you where I’ll walk you through the keywords and markets you may want to target if you decide to do ppc. I’ll also show you how much you can expect to pay per click given your market and the keywords that make the most sense for your business.
Search Engine Optimization (SEO)
If you are a local pool contractor in Tampa, FL on the other hand, you don’t want to rank nationally. You want to rank locally. When people living in and around Tampa search for keywords such as “pool contractor tampa fl” or “local pool contractor,” you want to rank high in the search engines for those types of local keywords! This is what local SEO is all about and what I specialize in when I do SEO for small businesses. I make sure your website is found locally in Google, Bing, and Yahoo!
Organic search results also have a higher click through rate than PPC ads. This is because people tend to ignore the paid ads and instead focus on just the organic search results.
The disadvantages of SEO are you have very little control over your rankings and SEO takes time to achieve your rankings – typically 6-9 months (and sometimes longer). Google is constantly making changes to their algorithm so what’s working today may not work tomorrow. It can be very unpredictable (and frustrating).
However, this isn’t always the case! If I believe your website has a “solid foundation” and has a platform robust enough to work with, I’m not going to tell you we have to rebuild your site. I’ll gladly work with your existing site. Truth be told, being able to work with an existing site makes my job easier and typically will get us results faster so I like it when I don’t have to redo a site.
Unfortunately, a lot of companies will recommend you need a new website no matter what because they want the additional business or they’re more comfortable working with a platform they are comfortable with. That is not how I operate. If you have a solid website I can work with, I’ll work with it. If you don’t, I’ll recommend a new website but I’ll make sure you fully understand why a new website would be better for you so you feel comfortable about the added expense of having a new website built.
If they give you a rating of 7 or higher, they are redirected to a page where they are encouraged to leave you an online review.
The other method the tool helps generate reviews is by emailing your customers. You enter your customers’ first and last names, and their primary email addresses into the tool. Reputation Manager then sends an email to them asking them for feedback and an online review. If the customer doesn’t respond to that first email, Reputation Manager sends a follow up email a few days later. Most people will respond after two emails but if they don’t, then the tool doesn’t follow up again because we don’t want to upset your customers by pestering them.
If the customer gives you a rating of 7 or higher, or whatever threshold you want to set as the minimum, after they submit their feedback to you (a customer testimonial that you can then use on your website), they are redirected to a page where they are encouraged to leave you an online review at any of the sites you have listed. This is what that page looks like:
If the customer gives you a rating less than 7, then they aren’t redirected to the page where they are encouraged to leave an online review. Instead, their rating and feedback is sent directly to you via email. This gives you a chance to follow up with customer and address their concerns before they go off and start leaving you bad reviews all over the internet!
Please Note: While Reputation Manager does a great job preventing negative online reviews, there is no guarantee that it will prevent all negative reviews from occurring. If a disgruntled customer is determined to leave you a bad review online they will. The good news is if you have Reputation Manager in place and you’re diligent in following up immediately on any negative feedback you get from the tool, you’ll have a far greater chance of preventing a negative review from happening!
Website Design & Development
The beauty of using WordPress is that it allows you to easily manage the site yourself. If you can use Microsoft Word, you can use WordPress. By the way, there is no connection between Microsoft Word and WordPress. They both just happen to be easy to use and have “Word” in their names:) WordPress is an online platform. What that means is you log into your website online to manage it. As long as you have an Internet connection, you can manage your website from any device and from any location!
WordPress is also fantastic for SEO. It’s technically built to be optimized for the search engines and it provides a variety of ways for the “non-SEO professional” to easily SEO their website. For example, you can install a plugin that will tell you if each web page is optimized properly. Another plugin can create an XML sitemap, which is important for SEO. By the way, a plugin is simply something you can install within WordPress with a click of a button. Once installed, it expands the functionality of your website. I’m getting way ahead of you here but I’ll explain all this in greater detail while your website is being built.
The other nice thing about WordPress is that it’s a platform that can grow with you as it can be as simple or complex as you want it to be. You may only need a simple starter website today but one year from now you may need a more complex website. No matter what you need to do, it can be done with WordPress so you’ll never outgrow it!
Your website is the foundation of your online marketing and everything else you do supports that foundation. Facebook, Instagram, Twitter, etc. are all assets you use to promote your business but you never want to rely on any one of them as your primary online asset. That’s a recipe for disaster in the long-term.
Furthermore, if you rely solely on assets like Facebook to build your business online you’ll never get the organic traffic like you will with a website you own. And you can’t do PPC effectively either without having a website. Bottom line, you absolutely need your own website to be successful online over the long-term!